I must admit that I have not been following pumps as closely as I used to because so few of them have enough volume to be interesting to me. So I only noticed that NuGene International (NUGN) was being pumped by a 28-page glossy hard mailer when I saw this tweet about it. I checked Twitter and sure enough numerous people reported receiving the mailer promoting the stock over the last two weeks. Below is a shot of the cover of the mailer:
— Jonathan Daws (@Jonathan_Daws) May 27, 2015
— Iglue (@Igluenza) May 15, 2015
Disclosed budget: $2,287,000 (likely exaggerated)
Promoter: MicroCap MarketPlace / Casson Media Group Inc
Paying party: Result Corporation
Shares outstanding: 39,584,673
Previous closing price: $3.24
Market capitalization: $128 million
[Update 6/26/2015: I received a NUGN mailer myself and just scanned it and uploaded it in two parts:
[I have censored all the images of Kathy Ireland in the above-scanned mailer after receiving a DMCA takedown notice of those images from one of Kathy’s minions].
Excerpt from disclaimer:
Casson Media Group, Inc. (CMG), an affiliated company of MicroCap MarketPlace has received nine thousand dollars in cash compensation from Result Corporation, a third party shareholder of NUGN to assist in the writing of this Advertisement, and anticipates receiving potential future subscription and advertising revenues, the amount of which is not known and cannot be predicted at this time. Result Corporation, besides compensating CMG, paid two million two hundred and eighthy thousand dollars to marketing vendors to cover all the costs of creating and distributing theis Advertisement, including printing and postage, in an effort to build investor and market awareness.